How ‘identity’ is represented

‘The Face of Tomorrow’ is a project which features a series of photographs that ‘addresses the effects of globalisation on humanity’. By using technology to mix photographs of people’s faces, Mike Mike generates a single male and female

face that represents the general cultural identity of the city. For instance, the face of Sydney supposedly shows hints of nationalities such as British, Italian, Greek, Lebanese, South African, Chinese and Vietnamese.

What I found interesting about this project is the artist’s use of faces to represent identity. The artist suggests that the unique facial

features of each individual represents a different background or cultural identity, and by fusing these ‘cultural identities’, he reflects the effects of globalisation on the city. Whilst the use of faces to represent identity is seemingly superficial, I think it is a bold, simple and effective way of questioning the cultural identity of each city in a time of increasing globalisation.

 

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