theme driving site narrative

Knowing I do a subject called web art and design, my friend told me about the graphics of Alannah Hill’s fashion-design website. I really liked the consistent theme and framework of the site and how it was used as the driving force of the site’s narrative. The site is based on an interactive image of a garden with different objects. Each object moves as the user scrolls his mouse over it, followed by an animation if you click on the object itself. To navigate through the website pages, a ‘garden map’ is provided in the bottom right corner. As the user clicks on the place on the map they want to visit, the image of the garden pans to a scene of another garden – it is a smooth transition between the two pages!