A Deconstruction of Facebook

The Easter Egg- literally deconstructing Facebook

Final Concept and Website – a deconstruction of Facebook

Are we really defined by a mere profile picture and ‘informations’ page? Or is it our username, and ‘tagged photos’ that truly present who we are?

My final website explores a similar concept to ‘Google Gravity’ as it deconstructs a website we all know so well and use so often. By simply altering small elements on Facebook – a seemingly harmless website we use on a daily basis – I want to allow the user to perceive Facebook differently, which will in turn, question the effectiveness of the website in portraying identities. Ultimately, I want to compel the user to reconsider the way they curate their profiles and present their identities to others in general.

Like Google Gravity, my website will initially present the familiar Facebook homepage, but after the user clicks ‘log in’, elements of the site will change, surprising and confusing the user. Both the information text and the photos have been arranged in a chaotic, disorganised fashion in order to overwhelm and confuse the user, once again questioning the effectiveness of Facebook in connecting people and displaying identities. This deliberate jumbling of Facebook toolbars and elements directly challenges the neat, rigid structure of the Facebook page, whereby the users are limited to the site’s given features such as ‘photos’, ‘info’ and ‘wall’.

Each page on the site provides only one option on the ‘jumbled’ toolbar, forcing the user to a set sequence of pages. By forcing a set sequence of pages, my website reflects how Facebook limits the user in the way they present themselves, as they are limited to the site’s given template.

My website has a very simple page sequence and structure in order to mirror the simplicity that Facebook strives to achieve through its page layout and site navigation.

  • By swapping the password asterisk text with the normal text for the username log-in, I want to suggest that perhaps our true identity lies in what we choose to hide about ourselves rather than what we choose to show.
  • Furthermore, by separating ‘Face’ and ‘Book’ on each page, I want to further highlight the duality between who we are vs how we present ourselves.

Furthermore, an ‘easter egg’ has been placed on the top right hand side of the ‘Info’ page, where the pages will eventually lead the user back to an altered homepage where all the elements of the Facebook Homepage are crashing down – a literal deconstruction of Facebook. There is no link that allows the user to leave the page, as I want to further enhance the idea that Facebook’s limited number features constraints the user.